I thought I knew Topmate. Then I watched 10 people use it.
A usability study exploring how first-time creators navigate cohort creation, and where the experience gets confusing.
UX Research
Usability Testing
UX Recommendations
Watch the walkthrough to understand the research process, key findings, and recommendations.
Short on time? Watch at 1.25× speed.
As an experienced Topmate creator, I found the platform easy to use. I wanted to understand whether first-time users could navigate the same experience without help.
I focused on three questions:
I started with an expert review and secondary research, then conducted 10 moderated usability sessions around a cohort-creation task. I used affinity mapping, card sorting, and journey mapping to identify repeated behaviours and understand users' mental models.
Methods
Expert review
UX Recommendations
Moderated usability testing
Secondary research
Open card sorting
Affinity mapping
User Journey Mapping
Tools: UX Tweak & Great questions
IMPACT
After reviewing my study, Topmate co-founder Pawanpreet Singh confirmed that a prominent “Create” button had been added to the dashboard to address the discoverability issue I identified.
He also validated the cohort/webinar confusion and aligned with recommendations around consistent visibility and creation-success feedback.
I thought I knew Topmate. Then I watched 10 people use it.
A usability study exploring how first-time creators navigate cohort creation, and where the experience gets confusing.
UX Research
Usability Testing
UX Recommendations
Watch the walkthrough to understand the research process, key findings, and recommendations.
Short on time? Watch at 1.25× speed.
As an experienced Topmate creator, I found the platform easy to use. I wanted to understand whether first-time users could navigate the same experience without help.
I focused on three questions:
I started with an expert review and secondary research, then conducted 10 moderated usability sessions around a cohort-creation task. I used affinity mapping, card sorting, and journey mapping to identify repeated behaviours and understand users' mental models.
Methods
Expert review
UX Recommendations
Moderated usability testing
Secondary research
Open card sorting
Affinity mapping
User Journey Mapping
Tools: UX Tweak & Great questions
IMPACT
After reviewing my study, Topmate co-founder Pawanpreet Singh confirmed that a prominent “Create” button had been added to the dashboard to address the discoverability issue I identified.
He also validated the cohort/webinar confusion and aligned with recommendations around consistent visibility and creation-success feedback.
